For solar installers
Social media for solar installers:
what to set up first
For a solar company, a complete Google listing and recent reviews do more than daily posts. Here is the order to set things up, what each profile needs, and the five posts to make first, so a homeowner who finds you can see who you are, where you work and how to ask for a quote.
Paste your solar company’s website
Free · no credit card · nothing publishes without your OKSet up in this order
Start where homeowners look for an installer, and add the next channel when the one before it is complete.
Where a homeowner lands when they search for a solar installer near them. Your service area, hours, phone number, photos of real installs and your reviews all live here.
FirstThe Page your town already checks, with a Call or Contact button, the area you serve and photos of finished installs. 71% of US adults use it.2
SecondThe grid of finished installs, the crew and the roofs. Linked to your Facebook Page, so one post can go to both. 50% of US adults use it.2
ThirdShort clips from an install day, a site visit, a crew member explaining what they are about to do. Worth adding once the first three are complete. 32% of US adults use it.2
LaterWhat each profile needs
The same list on every channel. The first group is what a homeowner checks before asking for a quote; the second group is what makes the profile look tended.
- A profile pictureYour logo, or the owner's face. The same one everywhere.
- A short bioWhat you install, the towns or counties you cover, and how long you have been doing it.
- A linkYour website, or your page for asking for a quote if you have one.
- Your hoursWhen someone can reach you, the same hours on every channel and on Google.
- A Call or Contact buttonFacebook and Instagram both have one, so a homeowner can call or ask for a quote without looking up the number.
- A photo of the crewThe people who will be on the roof and at the door. A phone photo in front of the truck is enough.
- Photos of finished installsA finished roof, the crew mid-job, the inverter on the wall. Real jobs, your own photos, with the homeowner's OK and no street name or house number.
- A complete Google listingCategory, service area, hours, phone and photos, with a name that matches your other profiles. If you travel to customers, Google asks you to hide your address and list the area you serve.3
- Reviews, and recent onesAsk after every finished install. See the numbers below for why this comes before posting.1
- A cover photoA finished roof, an install day, or the crew. Not a stock photo.
- A pinned "why us" postThe first post a visitor sees. Who you are, where you work, how to ask for a quote.
- HighlightsOn Instagram: Installs, Reviews, The crew, How to ask for a quote.
- The right categorySolar installer, or the closest match each channel offers, set the same way on every channel.
- The same name everywhereOne spelling of your company name on Google, Facebook, Instagram and your site.
- A services listResidential, commercial, batteries, maintenance, whatever you actually do, in the words homeowners use.
- A post from the last two weeksSo the profile looks open. Not daily; recent.
Reviews come before posts
For a local business, the review count and how recent the reviews are do more than the posting schedule. From a 2026 survey of 1,002 US adults.1
read reviews for local businesses.
won't use a business with fewer than 20 reviews.
look for reviews from the last three months.
So the first habit is the ask after every finished install, and the first post to make is the one that points a homeowner to your reviews.
The first five posts
One job each, in this order. Together they answer what a visitor wants to know before asking for a quote: who you are, whether you do good work, what you install, how to reach you, and what happens after they call.
Who you are and where you work. The owner or the crew, the towns you cover, how to ask for a quote. Pin it.
One finished install, or a review quoted with the customer's permission. A real result, not a claim.
The services list as a post: the kinds of systems you install and what you maintain. The same words as your site.
Phone, hours, the area you cover, and the link to your page for asking for a quote if you have one.
The steps from the first visit to turning the system on, in your own order and your own words. Takes the mystery out of the first call.
What to check before you post
Five things that are specific to solar. One line each.
Leave out wording that says a system costs nothing, that a government program or a utility pays for it, or that it will save a set amount. Say what you install and how to ask for a quote; the FTC asks sellers to disclose the total cost and be clear about financing. Bill figures, percentages and payback times need your own records behind them, and one customer's comment about their bill is one result, not what every customer will see.3
The IRS says the residential clean energy credit is not available for property placed in service after December 31, 2025. Take it out of posts about systems placed in service in 2026 or later, and leave tax questions to a tax professional. See the IRS page. Other credits and incentives differ by system, owner and state; this page doesn't cover them.3
State attorneys general and consumer agencies act on solar advertising, and some states publish a solar consumer guide; California's says solar is rarely free and that savings estimates are not guarantees. Check your state's rules before you post; here is California's guide.3
Many states ask contractors to show a license number on anything that advertises the business, including posts. Check your state board's rule; California's is CSLB's advertising guidelines.3
Ask before you post a photo of someone's house or roof, and leave out the address, the street and the house number.
Rebbel reads your site: the systems you install, the towns you serve, the photos of real installs, the way you talk about the work.
Your words, colors and photos, kept in one place you can see and correct. You confirm the photos it may use.
The five posts above and the ones after them, in your voice and colors, for the channels you connect.
Where the posts go
The channels live today. Connecting one takes a few minutes; the guide walks through it.4
Facebook
Instagram
X
Threads
Bluesky
LinkedIn (Personal)
PinterestCommon questions
What should a solar company post first?+
The five posts above, in that order: who you are, one finished install or a review with permission, what you install, how to reach you, and how it works. After those, a finished install a week is plenty.
Can a solar company have a Google Business Profile?+
Yes, if it is a real business. A company with an office can show it. A company that travels to customers can list the area it serves and hide its address; a P.O. box or a mailbox at a remote location isn't acceptable. Google also offers video verification to service-area businesses. Read Google's guidelines before you start. Rebbel doesn't post to Google; you keep managing the listing from Google Search or Maps.3
Can I mention the federal tax credit?+
Not for a system placed in service after December 31, 2025: the IRS says the residential clean energy credit isn't available for those. Leave it out of those posts and leave tax questions to a tax professional.3
Will Rebbel write claims about cost or savings?+
No. Rebbel writes a solar company's drafts under the rules above: nothing that says a system costs nothing, that a government program or utility pays for it, or that promises a saving or a payback time, and each draft is checked against them. You can also add words of your own to leave out.
Can I post a customer's photo?+
Yes, with their OK. Ask before it goes up, say which channels it will go on, and leave out the address and house number.
Do I need to post every day?+
No. For a local business, a complete listing and recent reviews matter more than the posting schedule.1 Keep one post from the last two weeks on each profile so it looks open.
Do I need templates or a designer?+
No. Rebbel makes finished posts in your colors and type from the photos you confirm. Your own photos of your own installs show a homeowner what you do; stock pictures show someone else's roof.
What does Free include?+
One brand, one campaign a month, a brand guide and a strategy, and publishing to Facebook and Instagram. No card, no time limit.
Set up and read more
1 BrightLocal, Local Consumer Review Survey 2026 (1,002 US adults): brightlocal.com/research/local-consumer-review-survey. 97% read reviews for local businesses; 47% won't use a business with fewer than 20 reviews; 74% look for reviews from the last three months.
2 Pew Research Center, Social Media Fact Sheet, 2025: share of US adults who use each platform. Facebook 71%, Instagram 50%, TikTok 32%. pewresearch.org/internet/fact-sheet/social-media.
3 FTC Business Blog, "Don't waste your energy on a solar scam" (2024-08-07): sellers should "Disclose the total cost for your product or service, be clear about financing options"; offers of free or no-cost solar panels are scams; don't overpromise cost savings that might come through tax credits, rebates or incentives. www.ftc.gov/business-guidance/blog/2024/08/dont-waste-your-energy-solar-scam. FTC consumer alert (2024-09-26): going solar isn't free, and honest businesses tell you exactly how much it will cost. consumer.ftc.gov/consumer-alerts/2024/09/solar-energy-rising-popularity-so-are-scams. FTC Endorsement Guides, 16 CFR 255.2(b): where an endorser's experience isn't shown to be representative, the ad should clearly and conspicuously disclose the generally expected performance. www.law.cornell.edu/cfr/text/16/255.2. IRS, Residential Clean Energy Credit: "The credit is not available for any property placed in service after December 31, 2025." www.irs.gov/credits-deductions/residential-clean-energy-credit. California Public Utilities Commission, Solar Consumer Protection Guide: solar is rarely free, and electricity bill savings estimates do not guarantee savings. www.cpuc.ca.gov/solarguide. Connecticut Attorney General (2024-10-17), settlement over social media ads that said the government would cover the cost of solar. portal.ct.gov/ag/press-releases. Google, guidelines for representing your business: a business that travels to customers has one service-area profile, hides its address, and a remote P.O. box or mailbox isn't acceptable. support.google.com/business/answer/3038177. Google, video verification is open to service-area businesses. support.google.com/business/answer/14271705. California CSLB, Advertising Guidelines for Contractors (Fast Facts): advertising includes any website or post that solicits business; licensed contractors must include their license number in all forms of advertising. www2.cslb.ca.gov/Resources/GuidesAndPublications/AdvertisingGuidelines.pdf. Rules differ by state and change over time. This page is a checklist, not legal advice.
4 The channels listed are the ones live in Rebbel today. The profile list is the one Rebbel checks for a local service business; the order within each group is ours.
Last checked 2026-10-20; re-checked every 30 days.