How Rebbel works
Rebbel is an AI marketing department for small brands: it drafts your brand identity, plans your strategy, and writes your campaigns — you stay in the approval seat the whole way through. Here’s what that actually looks like, step by step.
Step 1
Brand guide
Give Rebbel a website (or answer a few questions if you're starting from scratch) and it drafts your brand identity — voice, colors, typography, audience personas, offers, do's and don'ts. You review and edit every field, then approve it.
Step 2
Strategy
Tell it your goals and monthly budget (zero is fine — that just means organic-only), and it drafts a channel mix, content pillars, posting cadence, and a 90-day calendar skeleton. Same deal: you review, edit, approve.
Step 3
Campaigns & posts
From an approved guide and strategy, Rebbel drafts full posts — captions per channel, two variants to choose from, and an image brief for each. Nothing generates in a vacuum; every post is written in your brand's actual voice, grounded in your actual strategy.
Step 4
Approval, always
This is the part that doesn't bend: no post publishes and no ad spend is ever recommended without your explicit approval. It's enforced on the server, not just hidden behind a UI — there's no path, including through Claude/ChatGPT/Gemini, that skips it.
Step 5
Schedule & results
Approved posts schedule to your connected channels. After they run, Rebbel pulls the metrics and gives you a plain-English read on what happened — not just a chart, an actual verdict you can act on.
Where we are today
Rebbel is a young product, and we’d rather tell you exactly what that means than let the pitch outrun the product:
- Images and video are prompt-first right now.For every image or video brief, Rebbel writes you a detailed, ready-to-use prompt — paste it into whatever AI image/video tool you already like, and upload the result. You can also upload your own real photos, which Rebbel composites with your brand’s colors, fonts, and headline automatically. We held back on fully automatic AI generation deliberately: today’s output wasn’t good enough to put in front of your customers (we’ve seen the garbled text first-hand), so we’d rather ship a real workaround than a weak default. It’s coming back once it clears our own bar.
- Publishing covers Meta today (Facebook and Instagram), with more channels planned. Every channel goes through the same approval gate.
- Web-first, for now. A mobile app for reviewing and approving on the go is planned but not built yet.
You can also run Rebbel from Claude, Cursor, or Gemini CLI — see app.rebbel.io/mcp for setup. See pricing for what’s free vs. paid.