For HVAC and plumbing companies
HVAC and plumbing social media:
what to set up first
For a local service business, a complete Google listing and recent reviews do more than daily posts. Here is the order to set things up, what each profile needs, and the five posts to make first, so a homeowner who finds you tonight knows who you are and how to reach you.
Paste your company’s website
Free · no credit card · nothing publishes without your OKSet up in this order
Start where homeowners look for a plumber or an HVAC tech, and add the next channel when the one before it is complete.
Where a homeowner lands when the furnace quits at 9 pm. Hours, the service area, your phone number, photos of real jobs, and your reviews all live here.
FirstThe Page your town already checks, with a Call button, your hours and the photos of finished work. 71% of US adults use it.2
SecondThe grid of finished jobs, the team and the trucks. Linked to your Facebook Page, so one post can go to both. 50% of US adults use it.2
ThirdShort clips of a real repair, a drain camera, a tech explaining what they are about to do. Worth adding once the first three are complete. 32% of US adults use it.2
LaterWhat each profile needs
The same list on every channel. The first group is what a homeowner checks before calling; the second group is what makes the profile look tended.
- A profile pictureYour logo, or the owner's face. The same one everywhere.
- A short bioWhat you fix, the towns you cover, and how long you have been doing it.
- A linkYour website, or your booking page if you have one.
- Your hoursIncluding whether you take emergency calls, and the same hours on every channel and on Google.
- A Call or Book buttonFacebook and Instagram both have one, so a homeowner can call without looking up the number.
- A photo of the teamThe people who will be in the homeowner's house. A phone photo in front of the truck is enough.
- Photos of finished workThe new water heater, the clean install, the drain that runs again. Real jobs, your own photos.
- A complete Google listingCategory, service area, hours, phone, photos, and a listing that matches the name on your other profiles.
- Reviews, and recent onesAsk after every finished job. See the numbers below for why this comes before posting.1
- A cover photoA truck, a job site, or the crew. Not a stock photo.
- A pinned "why us" postThe first post a visitor sees. Who you are, who you serve, how to reach you.
- HighlightsOn Instagram: Before and after, Reviews, The team, How to book.
- The right categoryPlumber, HVAC contractor, or both, set the same way on every channel.
- The same name everywhereOne spelling of your company name on Google, Facebook, Instagram and your site.
- A services listWater heaters, furnaces, AC, drains, whatever you actually do, in the words homeowners use.
- A post from the last two weeksSo the profile looks open. Not daily; recent.
Reviews come before posts
For a local business, the review count and how recent the reviews are do more than the posting schedule. From a 2026 survey of 1,002 US adults.1
read reviews for local businesses.
won't use a business with fewer than 20 reviews.
look for reviews from the last three months.
So the first habit is the ask after every finished job, and the first post to make is the one that points a homeowner to your reviews.
The first five posts
One job each, in this order. Together they answer what a visitor wants to know before calling: who you are, whether you are any good, what you do, how to reach you, and what happens when you show up.
Who you are and who you serve. The owner or the crew, the towns you cover, your number. Pin it.
One finished job, or a review quoted with the customer's permission. A real result, not a claim.
The services list as a post: water heaters, furnaces, AC, drains. The same words as your site.
Phone, hours, emergency calls or not, and the booking link if you have one.
What the tech does when they arrive: the look, the explanation, the quote, the work. Takes the fear out of the first call.
What to check before you post
Three things that are specific to the trades. One line each.
Many states ask contractors to show a license number on anything that advertises the business, including posts. Check your state board's rule; California's is CSLB's advertising guidelines.3
Leave "bonded", "insured" and "guaranteed" out of posts. California's board says not to advertise about bonding, and a guarantee is a promise you are held to. Say what you did instead.3
Ask before you post a photo taken inside someone's house, and leave out the address, the street and the house number.
Rebbel reads your site: the services, the towns, the photos of real jobs, the way you talk about the work.
Your words, colors and photos, kept in one place you can see and correct. You confirm the photos it may use.
The five posts above and the ones after them, in your voice and colors, for the channels you connect.
Where the posts go
The channels live today. Connecting one takes a few minutes; the guide walks through it.4
Facebook
Instagram
X
Threads
Bluesky
LinkedIn (Personal)
PinterestCommon questions
What should an HVAC or plumbing company post first?+
The five posts above, in that order: who you are, one finished job or a review with permission, your services, how to reach you, and what happens when the tech arrives. After those, a finished job a week is plenty.
Do I need to post every day?+
No. For a local business, a complete listing and recent reviews matter more than the posting schedule.1 Keep one post from the last two weeks on each profile so it looks open.
Do I need templates or a designer?+
No. Rebbel makes finished posts in your colors and type from the photos you confirm. Your own phone photos of real jobs do better than stock pictures.
Does Rebbel post to my Google listing?+
Posts go to the channels listed above. Your Google listing is where reviews live, so this page's checklist covers what it needs, and you keep managing it as your Google Business Profile, from Google Search or Maps.
What does Free include?+
One brand, one campaign a month, a brand guide and a strategy, and publishing to Facebook and Instagram. No card, no time limit.
Set up and read more
1 BrightLocal, Local Consumer Review Survey 2026 (1,002 US adults): brightlocal.com/research/local-consumer-review-survey. 97% read reviews for local businesses; 47% won't use a business with fewer than 20 reviews; 74% look for reviews from the last three months.
2 Pew Research Center, Social Media Fact Sheet, 2025: share of US adults who use each platform. Facebook 71%, Instagram 50%, TikTok 32%. pewresearch.org/internet/fact-sheet/social-media.
3 California CSLB, "Advertising Guidelines for Contractors" (Fast Facts): advertising includes any website or post that solicits business; licensed contractors must include their license number in all forms of advertising; the same sheet says not to advertise about bonding. www2.cslb.ca.gov/Resources/GuidesAndPublications/AdvertisingGuidelines.pdf. Rules differ by state; your state board has yours. This page is a checklist, not legal advice.
4 The channels listed are the ones live in Rebbel today. The profile list is the one Rebbel checks for a local service business; the order within each group is ours.
Last checked 2026-10-16; re-checked every 30 days.