For hair and beauty salons
Social media for salons:
what to set up first
For a salon, a complete Google listing and recent reviews do more than daily posts. Here is the order to set things up, what each profile needs, and the five posts to make first, so someone who finds you tonight can see your work and book.
Paste your salon’s website
Free · no credit card · nothing publishes without your OKSet up in this order
Start where people look for a salon near them, and add the next channel when the one before it is complete.
Where someone lands when they search for a haircut nearby. Your hours, address, phone number, photos of your work, and your reviews all live here.
FirstThe Page your regulars already check, with a Book button, your hours and photos of your work. 71% of US adults use it.2
SecondThe grid of cuts, color and styling, and the people behind the chairs. Linked to your Facebook Page, so one post can go to both. 50% of US adults use it.2
ThirdShort clips of a blowout, a color going from foils to finished, a stylist explaining what they are about to do. Worth adding once the first three are complete. 32% of US adults use it.2
LaterWhat each profile needs
The same list on every channel. The first group is what a new client checks before booking; the second group is what makes the profile look tended.
- A profile pictureYour logo, or the owner's face. The same one everywhere.
- A short bioWhat you do, the part of town you are in, and who does the work.
- A linkYour booking page, or your website if clients book there.
- Your hoursIncluding late nights, weekends and whether you take walk-ins, the same on every channel and on Google.
- A Book or Call buttonFacebook and Instagram both have one, so a client can book without hunting for the number.
- A photo of the teamThe stylists a client will sit with. A phone photo in the salon is enough.
- Photos of your workCuts, color and styling on real clients, with each client's OK. Your own photos, in good light.
- A complete Google listingCategory, address, hours, phone, photos, and a listing that matches the name on your other profiles.
- Reviews, and recent onesAsk after every appointment. See the numbers below for why this comes before posting.1
- A cover photoThe chairs, the front of the salon, or the team. Not a stock photo.
- A pinned "why us" postThe first post a visitor sees. Who you are, what you do, how to book.
- HighlightsOn Instagram: Color, Cuts, The team, How to book.
- The right categoryHair salon, beauty salon, barber or nail salon, whichever fits, set the same way on every channel.
- The same name everywhereOne spelling of your salon's name on Google, Facebook, Instagram and your site.
- A services listCuts, color, blowouts, treatments, whatever you actually do, in the words clients use.
- A post from the last two weeksSo the profile looks open. Not daily; recent.
Reviews come before posts
For a local business, the review count and how recent the reviews are do more than the posting schedule. From a 2026 survey of 1,002 US adults.1
read reviews for local businesses.
won't use a business with fewer than 20 reviews.
look for reviews from the last three months.
So the first habit is the ask after every appointment, and the first post to make is the one that points a new client to your reviews.
The first five posts
One job each, in this order. Together they answer what a new client wants to know before booking: who you are, whether you are any good, what you do, how to book, and what happens at a first visit.
Who you are and who does the work. The owner or the team, where the salon is, how to book. Pin it.
One finished look, posted with the client's OK, or a review quoted with their permission. Real work, not a claim.
The services list as a post: cuts, color, blowouts, treatments. The same words as your site.
The booking link, your hours, where you are, and whether you take walk-ins.
What happens at a first visit: the consultation, the plan, the appointment, how to look after it at home.
What to check before you post
Three things that are specific to salons. One line each.
Ask each client before their photo goes up, and say which channels it will go on. A note of who said yes, for which photo, is enough.
If you offer something for a review, offer it for any review, good or bad. The FTC says a reward can't depend on the review being positive; see its Endorsement Guides questions and answers.3
A boosted post is an ad, and Meta's ad rules apply to it. Ads for cosmetic procedures can only be shown to adults; hair products are exempt. If you do brows, lashes or other treatments, check Meta's health and wellness ad rules before you boost one.3
Rebbel reads your site: the services, where you are, the photos of your work, the way you talk about it.
Your words, colors and photos, kept in one place you can see and correct. You confirm the photos it may use.
The five posts above and the ones after them, in your voice and colors, for the channels you connect.
Where the posts go
The channels live today. Connecting one takes a few minutes; the guide walks through it.4
Facebook
Instagram
X
Threads
Bluesky
LinkedIn (Personal)
PinterestCommon questions
What should a salon post first?+
The five posts above, in that order: who you are, one finished look or a review with permission, your services, how to book, and what happens at a first visit. After those, one piece of recent work a week is plenty.
Can I post a client's before and after?+
Yes, with their OK. Ask before the photo goes up, say which channels it will go on, and keep a note of the yes. Use photos you took yourself, of that client, in the same light.
Do I need to post every day?+
No. For a local business, a complete listing and recent reviews matter more than the posting schedule.1 Keep one post from the last two weeks on each profile so it looks open.
Do I need templates or a designer?+
No. Rebbel makes finished posts in your colors and type from the photos you confirm. Your own phone photos of real work do better than stock pictures.
Does Rebbel post to my Google listing?+
Posts go to the channels listed above. Your Google listing is where reviews live, so this page's checklist covers what it needs, and you keep managing it as your Google Business Profile, from Google Search or Maps.
What does Free include?+
One brand, one campaign a month, a brand guide and a strategy, and publishing to Facebook and Instagram. No card, no time limit.
Set up and read more
1 BrightLocal, Local Consumer Review Survey 2026 (1,002 US adults): brightlocal.com/research/local-consumer-review-survey. 97% read reviews for local businesses; 47% won't use a business with fewer than 20 reviews; 74% look for reviews from the last three months.
2 Pew Research Center, Social Media Fact Sheet, 2025: share of US adults who use each platform. Facebook 71%, Instagram 50%, TikTok 32%. pewresearch.org/internet/fact-sheet/social-media.
3 FTC, Endorsement Guides questions and answers: an incentive for a review can't depend on the review being positive. www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides. Meta, Health and wellness ad policy (change log 2026-07-23): ads for cosmetic products, procedures or surgeries must be shown to people 18 and over; non-permanent cosmetics such as hair products are exempt. transparency.meta.com/policies/ad-standards/restricted-goods-services/health-wellness. Rules differ by state and change over time. This page is a checklist, not legal advice.
4 The channels listed are the ones live in Rebbel today. The profile list is the one Rebbel checks for a local service business, salons included; the order within each group is ours.
Last checked 2026-10-16; re-checked every 30 days.