Terms of Service

Last updated: November 8, 2026

By creating a Rebbel account or using Rebbel through a connected AI assistant (Claude, ChatGPT, Gemini CLI, Cursor, or any other MCP client), you agree to these Terms. If you don’t agree, don’t use Rebbel.

What Rebbel is

Rebbel generates a brand guide, marketing strategy, and campaign content (copy, images, video) for your business, based on information you provide. Nothing Rebbel generates is published anywhere without your explicit approval — see “Approval before anything publishes” below.

Accounts

You must be 18 or older to use Rebbel. You’re responsible for your account credentials and for anything that happens under your account. One account per business is expected — don’t share credentials across unrelated businesses.

Plans and billing

  • Rebbel has a Free plan and three paid plans (Solo, Growth and Department), billed monthly or yearly, through Stripe on the web or through the App Store or Google Play in the Rebbel app. A plan works the same wherever you bought it. The Free plan never asks for a card. For accounts created from October 23, 2026 at 3:00 pm Central onward, the Free plan includes your brand guide, your strategy and your first post; making more posts takes a free trial or a paid plan. Free accounts created before then keep their monthly allowance. The app shows what your own Free plan includes.
  • Paid plans renew automatically. A plan bought on the web renews at the end of each billing period, monthly or yearly, at the same price, until you cancel. Cancelling stops the next charge; you keep access through the period you already paid for.
  • Free trial on the web. Solo and Growth, monthly or yearly, start with a 7-day free trial when you buy them on rebbel.io, as long as your account has never had a trial or a subscription before, on the web or in the app. One trial per account; Department has no trial. You add a card when the trial starts, and nothing is charged during the trial. When the trial ends, your subscription begins and your card is charged the plan’s price for the first period, a month or a year, whichever you chose, and then renews as described above. To avoid that charge, cancel before the trial ends: open Billing, choose Manage billing, and cancel in Stripe’s billing portal. If you switch to Department during a trial, the trial ends and you are charged for Department that day. During a trial, generation is limited (for example a set number of AI pictures and no video); the app shows what’s included. We email you when your trial starts, with the date of your first charge and how to cancel.
  • A plan bought on the web is self-serve on the web: manage, upgrade, downgrade, or cancel anytime from your billing page or Stripe’s own customer portal. A plan bought in the app is managed in your store account (see “Subscriptions bought in the app”). Canceling stops future billing — you keep access through the period you already paid for.
  • For web purchases, we don’t offer refunds except where required by law, or at our discretion for a genuine billing error.
  • For web purchases, if we change prices, existing subscribers keep their current price until they voluntarily change plans — we don’t apply price increases retroactively to an active subscription.
  • Generation on the Free plan and during a free trial is limited, as described above and shown in the app. Paid plans have higher brand and campaign limits. Hitting a limit pauses generation with a clear message; it never silently charges you more.

Subscriptions bought in the app

A plan bought in the iPhone or Android app is billed by Apple or Google Play through your store account. It renews automatically until you cancel. You cancel or change it in your store’s subscription settings, not on rebbel.io. Refunds for store purchases are handled by Apple or Google under their policies. For iPhone purchases, Apple’s standard end user license agreement also applies. If your plan starts with a free trial, it becomes a paid subscription when the trial ends unless you cancel before then.

A free trial is offered once per store account, and only to accounts that are eligible for it; the app shows the trial button only when it applies. If your plan changes (for example from monthly to yearly), the store decides when the change takes effect.

Your content

You own the content you provide (business information, images, brand assets) and the content Rebbel generates for your brand. You grant Rebbel a license to store and process that content solely to provide the service — generating your brand guide, strategy, campaigns, and (once approved) publishing to channels you’ve connected. We don’t use your brand content to train models or for any other customer’s benefit.

You represent and warrant that you own, or have all necessary rights, licenses, and permissions for, any image or other media you upload to Rebbel, and that Rebbel storing, processing, compositing, and (once you approve it) publishing that media on your behalf won’t infringe or violate any third party’s rights. You’re solely responsible for the content you upload.

Approval before anything publishes

Nothing Rebbel generates — a post, an image, a video, a scheduled publish — goes live on any channel without your explicit approval. This is a hard product guarantee, not a setting you can turn off.

Connected channels and your own accounts

If you connect a social channel, Rebbel publishes only content you’ve approved, only to the channels you connect, using the access each channel grants through its own sign-in. You can disconnect a channel at any time.

Ad spend and other costs stay yours

If you run paid ads based on Rebbel’s strategy or content, that spend runs on your own ad accounts with your own payment method. Rebbel never charges, holds, or touches your ad spend, and never guarantees a specific marketing outcome — results vary by market, offer, and effort, and we only ever describe typical ranges, never promises.

We learn from how posts and ads perform across businesses in your industry, as aggregate rates. Your words, images, customers and results are never shown to another business. You can opt out of contributing to those industry rates by emailing support@rebbel.io; you still see them.

AI-generated content

Rebbel uses third-party AI providers to generate text, images, and video. AI-generated content can be wrong, generic, or need editing — review everything before you approve it. You’re responsible for how you use approved content, including compliance with advertising laws and platform policies that apply to your business.

Prohibited uses

Don’t use Rebbel to generate content that’s illegal, infringing, deceptive, or that impersonates another business or person without authorization. Don’t attempt to circumvent generation limits, resell access to your account, or use the service to build a competing product by scraping or automating access outside the documented API/MCP interface.

Third-party services

Rebbel integrates with third-party services (Stripe, Apple and Google Play for billing, Meta for publishing, various AI providers for generation, among others) — see the Privacy Policy for the current list. Those services’ own terms and policies apply to their part of the experience.

YouTube. If you connect a YouTube channel, Rebbel uploads videos you approve using YouTube API Services, and your use of that feature is also subject to the YouTube Terms of Service and YouTube’s Community Guidelines. You are responsible for the videos you choose to publish to YouTube. See our Privacy Policy for how we handle Google and YouTube data.

Intellectual property

The Rebbel software, brand, and underlying technology are Rebbel’s property. These Terms don’t grant you any rights to Rebbel’s IP beyond using the service as intended.

Disclaimers and limitation of liability

Rebbel is provided “as is,” without warranties of any kind. To the maximum extent permitted by law, Rebbel isn’t liable for indirect, incidental, or consequential damages, or for lost profits or lost business arising from your use of the service. Our total liability for any claim is limited to the amount you paid Rebbel in the 12 months before the claim arose.

Termination

You can stop using Rebbel and cancel your subscription anytime. Plans bought in the app are cancelled in your store’s subscription settings. A plan bought on the web is cancelled from Billing (Manage billing). Deleting your account in the app does not cancel a plan bought in the App Store or Google Play; cancel it in your store account first. We may suspend or terminate an account that violates these Terms, with notice where practical.

Changes to these terms

We’ll post material changes to this page with a revised “Last updated” date. Continued use after a change means you accept the updated Terms.

Governing law

These Terms are governed by the laws of the State of Delaware, without regard to conflict-of-law principles.

Trademarks

Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries and regions. App Store is a service mark of Apple Inc., registered in the U.S. and other countries and regions. Google Play and the Google Play logo are trademarks of Google LLC.

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