Compare · Meta Business Suite and Rebbel

Meta Business Suite and Rebbel,
for your Facebook and Instagram

Both work on your Facebook Page and Instagram account. Here is what each one is built to do, what each costs, and how they fit together. Meta's facts come from its own help pages, read on 2026-10-12.

Try it on your own site

Free · no credit card · nothing publishes without your OK

The short version

Meta Business Suite

Meta's free tool for managing a business across Facebook, Instagram, Threads and WhatsApp, on desktop and in its mobile app: a content calendar, posts, stories and reels, one inbox, insights, and quick ads and boosts.1

Rebbel

A marketing department that reads your site first and keeps one brand guide, one strategy, and the campaigns made from them. Posts go out to the channels you connect after you say yes, and each post reports back what people did with it. Free is permanent, with no card.2

What each one does

Each column in the product's own words, from its own pages.

Starts from
Meta Business SuiteA business portfolio that holds your Facebook Page, Instagram account and ad account.1
RebbelYour website. Rebbel reads it, drafts a brand guide and a strategy you can see and correct, and makes every post from them.
Makes
Meta Business SuitePosts, stories and reels you create, with A/B tests and AI help with content ideas.1
RebbelCaptions, pictures and whole campaigns in your brand's voice and colors, made from your strategy.
Publishes to
Meta Business SuiteYour Facebook and Instagram content, scheduled and shown in a calendar view.1
RebbelFacebook, Instagram, X, Threads, Bluesky, LinkedIn (Personal), TikTok and Pinterest, after your yes.2
After the posts exist
Meta Business SuiteInsights on trends, your content and your audience; one inbox for your Page, Messenger, Instagram and WhatsApp Business; quick ads and boosts.1
RebbelEach post shows the time it will go out. Schedule it, post it now, or change it first. Each post reports back what people did with it.
Where it runs
Meta Business SuiteOn desktop and in the Meta Business Suite mobile app.1
RebbelThe dashboard, the iPhone and Android apps, and inside Claude, Cursor, Gemini, Perplexity and other assistants.
To start
Meta Business SuiteFree to use.1
RebbelA Free plan with no card and no time limit.

Prices as published on 2026-10-12

Last checked 2026-10-12 · re-checked every 30 days

Quoted as each page writes them. Monthly and billed-yearly figures are shown where the page shows them.

Meta Business Suitefacebook.com
PlanMeta Business SuitePriceFreeon desktop and mobileContent calendar · posts, stories and reels · one inbox · insights · quick ads and boosts

Meta describes Business Suite as free to use on desktop and in the Meta Business Suite mobile app. A business portfolio is needed to use it.1

PlanFreeMonthly$0Billed yearly$0no card, no time limit1 brand · 1 campaign a month · brand guide and strategy · publishes to Facebook and Instagram
PlanSoloMonthly$39Billed yearly$29 / mo$348 a yearUnlimited campaigns (fair use) · AI image generation included · every live channel · everything in Free
PlanGrowthMonthly$99Billed yearly$74 / mo$888 a yearPerformance analyst layer · unlimited campaigns (fair use) · AI image generation · everything in Solo

Flat monthly price. No percentage of ad spend, no expiring credits, no card to start. Extra brands are $15 a month each on any paid plan.2

What Rebbel adds

It reads your site first

Your words, photos, colors and offers become a brand guide you can see and correct. You confirm the photos it found before anything is made.

One strategy, every post made from it

Campaigns and posts come from a strategy for your business, not from a prompt box.

Each post reports back

Each post reports back what people did with it, in plain words.

Where you already are

The dashboard, the iPhone and Android apps, and inside Claude, Cursor, Gemini, Perplexity and other assistants. One brand, one set of posts, every window.

Who might pick which

Meta Business Suite, if you want

Meta's own free tool for your Page, Instagram account, Messenger and WhatsApp Business: the calendar, the inbox, insights and quick ads in one place.1

Rebbel, if you want

Your site read once and kept as a brand guide, a strategy the posts come from, publishing after your yes, and the same department reachable from the dashboard, the phone and your assistant. Start free, no card.

Common questions

Does it post for me?+

Yes, after you say yes. Each post shows the time it will go out; schedule it, post it now, or change it first. Nothing publishes on its own.

What does Free include?+

One brand, one campaign a month, a brand guide and a strategy, and publishing to Facebook and Instagram. No card, no time limit.

Can I bring posts I already have?+

Yes. Connect your channels and schedule your own photos and words; the brand guide and strategy are there when you want them.

Can I use both?+

Yes. Rebbel publishes to the Facebook Page and Instagram account you connect, so its posts appear on the same accounts you manage in Meta Business Suite.

Where do the Meta Business Suite facts come from?+

From Meta's own help page, How Meta Business Suite works, read on 2026-10-12. Products change; this page is re-checked every 30 days and shows the date above the table.

Set up and read more

1 Meta Business Suite figures: facebook.com/business/help/205614130852988 (How Meta Business Suite works), read 2026-10-12; facebook.com/business/tools/meta-business-suite, read 2026-10-12, quoted as written.

2 Rebbel figures: rebbel.io/pricing and the live channel list, read the same day.

Meta Business Suite is a trademark of its owner. Rebbel is not affiliated with Meta. Prices change; last checked 2026-10-12.

See your brand’s first post
before you sign up.

Paste your site. Your department reads it and shows you what it would publish.

Free · no credit card · nothing publishes without your OK

No website yet? Start free without one