Compare · Rebbel and Buffer
Rebbel and Buffer,
for a small business
Both publish social posts for a business. Buffer schedules the posts you write; Rebbel reads your website and drafts them for you. Here is what each one is built to do, what each costs as published, and who might pick which. Buffer's figures come from its own pages, read on 2026-10-17.
Try it on your own site
Free · no credit card · nothing publishes without your OKThe short version
A scheduler for posts you write and design yourself, priced per channel. You connect your social accounts, put posts in a queue or on a calendar, and Buffer publishes them. Its AI Assistant helps with ideas and captions, and can rewrite a post, change its tone or shape it for each network. Every plan has a comment inbox and insights.1
A marketing department that reads your site first and keeps one brand guide, one strategy, and the campaigns made from them. Posts go out to the channels you connect after you say yes, and each post reports back what people did with it. Free is permanent, with no card.2
What each one does
Each column in the product's own words, from its own pages.
Prices as published on 2026-10-17
Last checked 2026-10-17 · re-checked every 30 daysQuoted as each page writes them. Monthly and billed-yearly figures are shown where the page shows them.
Three channels on Essentials come to $18 a month, or $15 a month billed yearly. Channels 1 to 10 are priced at the standard rate and channels above 10 cost less each. Paid plans start with a 14-day free trial.1
Flat monthly price. No percentage of ad spend, no expiring credits, no card to start. Extra brands are $15 a month each on Solo or Growth.2
What Rebbel adds
Your words, photos, colors and offers become a brand guide you can see and correct. You confirm the photos it found before anything is made.
Campaigns and posts come from a strategy for your business, not from a prompt box.
Each post reports back what people did with it, in plain words.
The dashboard, the iPhone and Android apps, and inside Claude, Cursor (beta), Gemini CLI, Gemini Spark (beta), Perplexity (beta) and other assistants. One brand, one set of posts, every window.
Who might pick which
A scheduler for posts you write and design yourself, priced per channel: a queue and a calendar, free for up to 3 channels, an AI Assistant for ideas and captions, a comment inbox, and publishing to Google Business Profile, YouTube Shorts, Mastodon and Substack Notes as well as the main social networks.1
Your site read once and kept as a brand guide, a strategy the posts come from, publishing after your yes, and the same department reachable from the dashboard, the phone and your assistant. Start free, no card.
Common questions
Does it post for me?+
Yes, after you say yes. Each post shows the time it will go out; schedule it, post it now, or change it first. Nothing publishes on its own.
What does Free include?+
One brand, one campaign a month, a brand guide and a strategy, and publishing to Facebook and Instagram. No card, no time limit.
Can I bring posts I already have?+
Yes. Connect your channels and schedule your own photos and words; the brand guide and strategy are there when you want them.
Can I use both?+
Yes. Rebbel publishes to the accounts you connect to it. If you also post to Google Business Profile, YouTube Shorts, Mastodon or Substack Notes, Buffer publishes to those.
Where do the Buffer figures come from?+
From Buffer's own pages: buffer.com/pricing, its supported channels help page, buffer.com/ai-assistant and buffer.com/mcp, read on 2026-10-17 and quoted as written. Prices change; this page is re-checked every 30 days and shows the date above the table.
Set up and read more
1 Buffer figures: buffer.com/pricing, read 2026-10-17; buffer.com/pricing.md (the same page as text, with the monthly figures), read 2026-10-17; support.buffer.com (Supported channels), read 2026-10-17; buffer.com/ai-assistant, read 2026-10-17; buffer.com/mcp, read 2026-10-17, quoted as written. Buffer prices its paid plans per channel, where a channel is one social account; the page says its pricing was last updated in November 2025.
2 Rebbel figures: rebbel.io/pricing and the live channel list, read the same day.
Buffer is a trademark of its owner. Rebbel is not affiliated with Buffer. Prices change; last checked 2026-10-17.