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UpdateSep 22, 2026 · Solo and above · 2 min read

Threads publishing

Approved posts now publish to Threads, alongside Instagram and your other channels. Every post waits for your approval first. Setup steps are in the guide.

Cover: Threads publishing, with a whole post from the demo business Scorch & Pickle, marked Demo business.

Connect a Threads profile and the posts you approve for it go out there, on the same approval step as every other channel.

At a glance

Plans
Solo and above
Posts
Text, or up to 10 images
Length
Up to 500 characters
Metrics
In Rebbel since Oct 3, 2026
Connect ThreadsAdd Rebbel to Claude
Setup guide: Connect Threads→

Why we built it

If your brand is on Instagram, Threads is the text-first place right next to it — and keeping it active by hand meant copying captions across and reshaping them every time. It's the easiest channel to let go quiet.

Now Threads is one more channel your marketing department writes for, with posts shaped for Threads rather than pasted from somewhere else.

How it works

Threads is its own connection: you sign in on threads.net, separately from connecting Facebook and Instagram, and each sign-in covers exactly one profile. The connection lasts about 60 days and Rebbel renews it in the background, so you shouldn't have to reconnect.

Threads posts run up to 500 characters and carry at most one hashtag. A link sits on its own line in the post. You can post text on its own, one image, or up to ten images as a carousel — and like every channel, nothing goes out until you approve it.

In the app: Campaigns → open a campaign → Review on its Threads post → Schedule.

Who it's for

  • Brands whose audience is on Threads as well as Instagram.
  • Available on Solo, Growth and Department.

Set it up

  1. Open your brand's Connections page and find Threads.
  2. Choose Connect Threads and allow Rebbel to publish.
  3. Approve a post for Threads; it publishes there.

The full walkthrough: Connect Threads.

Good to know

  • Since this post (October 3, 2026): Threads has approved Rebbel to read post metrics, so views, likes, replies, reposts, quotes and your follower count now show in Rebbel. The rest of this post is as published on September 22.
  • Rebbel only posts what you approve.
  • Posts can run up to 500 characters.

Keep reading

  • UpdateOct 3, 2026 · Solo and above

    Threads metrics

    Views, likes and replies for your Threads posts now show in your campaign results, next to your other channels.

    Setup guide →

All integrations · Pricing

Last reviewed Nov 13, 2026.