Threads metrics

Why we built it

Until now, a post Rebbel published to Threads went out and then went quiet here: the post was live, but its numbers stayed on Threads. That left a gap in the one place you check how a campaign is doing.

Threads has now approved Rebbel to read post metrics, so Threads sits in your results next to Facebook, Instagram and your other channels.

How it works

For each Threads post Rebbel published, your campaign's results show its views, likes and replies, read from Threads the same way the other channels are read. They feed the same plain-words verdict as before: what's working, what isn't, and what to try next.

Rebbel only reads. Nothing is published, scheduled or changed on your behalf.

The honest limit

A post you write directly in the Threads app isn't part of a campaign, so it isn't in campaign results. A brand-new post's numbers start small; give it a day before you judge it. The numbers are what Threads reports, a read of how a post is doing rather than a forecast.

Who it's for

• Brands already publishing to Threads through Rebbel.
• Available on Solo, Growth and Department.

Set it up

1. Connect Threads from your brand's Connections page, if you haven't yet.
2. Approve a post for Threads; it publishes there.
3. Open the campaign's results to see its numbers.

The full walkthrough: Connect Threads.

Good to know

• Rebbel only reads your Threads numbers; nothing posts without your approval.
• A new post's numbers start small. Give it a day.
• Threads results sit beside your other channels, in the same verdict.