Post from your personal LinkedIn profile

Why we built it

For a lot of small businesses, the audience on LinkedIn follows the founder, not the company. The owner's own profile is where the conversations already happen — and until now Rebbel could only speak as the business.

LinkedIn — Personal lets your marketing department write for that profile too, without handing anyone your login and without anything going out that you haven't read.

How it works

Posts for your personal profile are written in the first person — "I", not "we" — and never invent facts about you that your brand guide doesn't state: no made-up job history, no borrowed anecdotes. While you edit, Rebbel tells you it's posting to LinkedIn as you, and the approval card reads "Will post as <your name> · personal profile", so there's never a doubt whose name goes on it.

When a post carries a link, Rebbel publishes the post and adds the link as the first comment. Up to three hashtags, up to 3,000 characters.

What it doesn't do

This connection never posts to a Company Page — Company Page publishing is its own channel and is coming soon. And LinkedIn doesn't let apps renew a personal connection in the background, so every 60 days you re-authorize with one click. Rebbel reminds you on the Connections page and by email a week before it runs out, and if it lapses anyway, scheduled posts wait rather than fail.

Who it's for

• Owners and founders who want to post as themselves, not only as their business.
• Available on Solo, Growth and Department.

Set it up

1. Open your brand's Connections page and choose LinkedIn — Personal.
2. Continue to LinkedIn and allow Rebbel to post on your behalf.
3. Approve a draft; it publishes from your profile.

The full walkthrough: Connect your personal LinkedIn profile.

Good to know

• Rebbel only posts what you approve, and this connection never posts to a Company Page.
• LinkedIn asks you to re-authorize every 60 days; Rebbel warns you a week ahead.
• One personal profile per brand.