Social media with Claude: what it can do, and how

What Claude does for your social media on its own

Claude on its own can write captions, plan a month of topics and rewrite a draft in a tone you describe. For a small brand that is real help, and for a lot of owners it is where the work starts.

What a chat does not keep is your brand. It forgets your voice, your offers and what you never say when the conversation ends, and a finished draft still has to be copied into each platform by hand. That is the gap a connector fills.

Add a connector and Claude does the rest of the job

Rebbel is in the Claude connector directory. Add it, sign in to a free Rebbel account, and Claude can work with a marketing department instead of a blank page: a brand guide built from your website, a strategy from your goals, campaigns with pictures, posts to your connected channels, and the results read back.

Everything is stored against your brand in Rebbel, not in the chat, so the next conversation starts from the same brand guide and the same campaigns. The install steps, and the fallback of adding it by hand, are on Rebbel's page for Claude.

Skills and connectors, in one paragraph each

A skill is a set of instructions and reference material you give Claude once, so you do not repeat your brand's voice and rules in every chat. Skills are good at making Claude write the way you want.

A connector gives Claude tools that act in another service. Rebbel works as a connector: it builds the brand guide, drafts the campaigns, publishes the posts you say yes to and reads back how they did. Your voice and rules already live in the brand guide, so you do not need a skill to hold them.

Carousels, single images and text posts

Ask for an image post or a carousel and Rebbel makes the pictures with the caption, in your brand's colors and look. Ask for a change to one thing, such as one slide's headline or the photo, and it changes that one thing and keeps the previous version. A text post is a plain request too.

The post on posting to Instagram from Claude covers what Instagram needs and what to say.

Your channels from the same chat

Rebbel publishes to Facebook, Instagram, X, Threads, Bluesky, LinkedIn — Personal, and Pinterest, through the accounts you connect once on rebbel.io. Facebook and Instagram are on every plan, and the rest are on Solo and above. TikTok posts are made in the Rebbel dashboard.

Each post is written for the channel it goes to, and nothing goes out until you say so. Rebbel's publish and schedule tools refuse any post you have not said yes to, whether you ask from Claude, the dashboard or your phone.

Your results and your dashboard

Ask "How did last week's posts do?" and Rebbel answers in plain English: what is live, what is scheduled and what is waiting on you. Results come back on every plan.

The chat is one window onto your marketing department. Open the Rebbel dashboard or the app on your phone and the same posts, campaigns and results are there, so you can pick up in whichever place suits the moment.

A first week of prompts

Day one: "Create a brand for [your website]." Rebbel reads the site and builds the brand guide. Day two: "Start a campaign about [this month's news]." It drafts the first batch of posts with pictures. Day three: "Make a carousel for our new menu" for Instagram, or "Draft three Facebook posts for our fall sale." Later in the week: "Make the second one shorter," then "Schedule the first three for 9am Tuesday, Thursday and Saturday." After the weekend: "How did last week's posts do?"

If you would rather pick than type, the connector also offers five ready-made starters: Start with my website, Draft my first posts, Launch a new campaign, Write more posts and Check my results. Each step has its own post, linked from this page.

Who it's for

• Owners and small teams who already work in Claude and want their social media handled from there.
• Anyone comparing a prompt, a skill and a connector and wondering which one does what.
• Available on every plan, Free included.

Set it up

1. Add Rebbel to Claude from the connector directory and sign in.
2. Connect your Facebook Page on Rebbel's Connections page.
3. Say "Create a brand for [your website]" and work from there.

The full walkthrough: Connect Facebook & Instagram.

Good to know

• Rebbel's connector is free to add on every plan.
• Facebook and Instagram are included on the Free plan; more channels on Solo and above.
• Nothing goes out until you say so, from Claude or anywhere else.